#EXPLORE YOU

This campaign for Subaru had the goal of helping start the conversation of inclusivity and diversity awareness. By giving each consumer the power to be confident in themselves and their own abilities, it would guide them to explore in many new and exciting ways. Subaru would create original content that allows for human interaction to align themselves with their mission of inclusivity and in turn start a conversation about exploration that is revolutionary. The faces of the campaign were successful individuals who would normally be considered "outsiders", people who haven't been represented in past Subaru ads.